Catherine Birchall

Founding Director, Money 101 

My journey in financial wellbeing commenced in 2004 when we developed the first digital financial literacy units for Government on budgeting, superannuation and money management.  

Fifteen years later, after a career in vocational education, finance and labour market initiatives, we launched a Financial Wellbeing program to engage with clients, staff and members and help them to prepare for a safe and secure financial future.  

Our blue chip clients are the most innovative financial institutions in the country and together we work to build the financial capability of all Australians.  Even before the COVID-19 outbreak consumers were facing multiple financial challenges however the multiple research has confirmed the pandemic has made people far more anxious about their financial situation and affected their health and wellbeing.